What's the queue for?

Some news about yesterday's launch of the Nintendo Wii and DS space on the second floor of eb games swanston st. Got there early but there was a long line already. First 100 people will get a free Wii or DS game. Missed out on all the giveaways and raffle prizes (Wii/DS games, Wii consoles, Wario edition DS consoles). Bad luck!